Shocking Truth... Why Most Sales Videos Totally SUCK.
Published: Fri, 08/01/14
Hi ,
Lets not get emotional about it, instead
Lets not get emotional about it, instead
lets just look at the fact that 83% of
sales videos don't convert viewers into
buyers. Lets address this so that you
don't suffer the same fate.
This isn't going to be one of those
debates about whether or not a video
sales page outperforms a sale letter,
everybody already knows they do.
BUT did you know that most marketers
sales videos lack the most important
thing that makes people buy?
Creating a video that makes people
buy isn't hard but it takes a precise
combination of these 3 ingredients.
#1 You need the right hook.
#2 You need the right look.
#3 You need a compelling script.
The hook is the angle or the "pitch"
so to speak. How are you positioning
the offer?
The look is everything that the viewer
see AND HEARS. The imagery, the voice
over, the music and the picture quality.
Sadly, The compelling script is what
most marketers lack. Most people think
that the script is a dissertation of
features and benefits but it's not.
A script is a story told in a
particular order. That order depends
on the product your selling and the
audience your selling it to.
See You Inside,
Omar Martin & John Thornhill
P.S. - This video product gives you
everything you need to create killer
videos PLUS the main ingredient that
all other video products lack.
http://easy-video-solutions.com/go