(Shocking Truth) Why Most Sales Videos Totally SUCK.
Published: Fri, 01/02/15
Hi ,
Lets not get emotional about
it, instead lets just look at the
fact that 83% of sales videos
don't convert viewers into buyers.
it, instead lets just look at the
fact that 83% of sales videos
don't convert viewers into buyers.
Lets address this head on
so that you
don't suffer the
same fate
.This isn't going to be one of
those debates about whether
or not a video sales page
outperforms a sale letter,
those debates about whether
or not a video sales page
outperforms a sale letter,
everybody already knows
they do.
they do.
BUT did you know that most
marketers sales videos lack
the most important thing that
makes people buy?
marketers sales videos lack
the most important thing that
makes people buy?
Creating a video that makes
people buy isn't hard but it
takes a precise combination
of these 3 ingredients.
people buy isn't hard but it
takes a precise combination
of these 3 ingredients.
#1 You need the right hook.
#2 You need the right look.
#3 You need a compelling script.
The hook is the angle or the
"pitch" so to speak. How are
you positioning the offer?
"pitch" so to speak. How are
you positioning the offer?
The look is everything that the
viewer see AND HEARS. The
imagery, the voice over, the music
and the picture quality.
viewer see AND HEARS. The
imagery, the voice over, the music
and the picture quality.
Sadly, The compelling script
is what most marketers lack.
Most people think that the
script is a dissertation of features
and benefits but it's not.
is what most marketers lack.
Most people think that the
script is a dissertation of features
and benefits but it's not.
A script is a story told in a
particular order. That order
depends on the product your
selling and the audience your
selling it to.
depends on the product your
selling and the audience your
selling it to.
Regards,
Omar & Melinda Martin
P.S. - This video product gives
you everything you need to
create killer videos PLUS the
main ingredient that all other
video products lack.
create killer videos PLUS the
main ingredient that all other
video products lack.
http://easy-video-solutions.com/go
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